Government of Pakistan
Benazir Income Support Programme
December 9, 2017
NESTLE GRADUATING BISP BENEFICIARIES OUT OF POVERTY
Minister of State and Chairperson BISP MNA MarviMemon visited BISP Tehsil Office RenalaKhurd today and held meetings with Nestle Pakistan Team, BISP officials and beneficiaries. The purpose of the visit was to spot check the livelihood opportunities provided to beneficiaries and progress of implementation plan for nutrition awareness campaign launched by BISP and Nestlé Pakistan in the wake of Memorandum of Understanding (MoU) signed between BISP and Nestlé Pakistan earlier this year.
In the pilot phase of this partnership, Nestlé Pakistan is providing livelihood opportunities to BISP beneficiaries in RenalaKhurd. As per MoU, the beneficiaries will act as Sales Agents on behalf of Nestlé Pakistan and will be responsible for door-to-door sales of Popularly Positioned Products (PPPs) within the community as a large portion of Pakistan’s population suffers from deficiencies in key micro-nutrients of Iron, zinc, vitamin A and D. PPPs are affordable, nutritious and high quality products. Nestlé Pakistan will also build the nutrition knowledge of BISP beneficiaries by conducting nutrition awareness seminars.
On the occasion, Dr. Adnan Mushtaq, Rural Development Manager of Nestle Pakistan informed Chairperson BISP that in the last 3 months, Nestle selected 28 beneficiaries who are acting as sales agents of Nestle after getting training. These beneficiaries would provide training to other beneficiaries as well. He added that they have made sales up to Rs. 10,000,00 by selling various PPPs including Nestle milk, water, cerelac and juices. 10 percent of each beneficiary’s total sale is the income of that beneficiary.
Chairperson BISP expressed her happiness over the business potential of beneficiaries and urged other beneficiaries to get inspiration from them. She discussed with Nesle Pakistan team to scale up the number of beneficiaries in the current as well as in the next phase which would be launched in Thatha, Larkana and PindiBhatian.
The Minister said that BISP is leading war on malnutrition in the country not only by providing financial assistance to its beneficiaries but also by partnering with such organizations. She added that our understanding with Nestlé Pakistan is a step in the right direction under our poverty graduation strategy. In addition to better livelihood opportunities, the products sold by them will be key for reducing malnutrition in the country which is BISP’s key empowerment output and goal and as a result Sustainable Development Goals (SDGs) will be better served.
The Minister stressed other Fast-moving Consumer Goods (FMCGs) like Unilever Pakistan, Engro Foods, P&G Pakistan etc as well to provide employment opportunities to BISP families. She stated that following the business model of Nestle Pakistan, they can also use BISP workforce and hire beneficiary women as sales agents which would increase their sales at grass root level besides helping poor women.
Later on, Chairperson BISP visited a beneficiary RaziaBibi who runs a shop at her house in Village 21-2-L and sells PPPs. The Chairperson discussed various aspects of malnutrition with her and made her understand that the use of nutritious food items results into better IQ levels of children which ultimately help them in better education and better employment opportunities. The Minister bought some products from RaziaBibi as well in order to encourage her in pursuing better livelihood opportunities.