E-Commerce Background

The mandate of BISP is to provide financial assistance to 5.3 million beneficiaries to meet their basic needs however it has started E-Commerce for the financial empowerment of its beneficiaries across the country for poverty alleviation. BISP is a social safety net that not only lends a hand in poverty management but also endeavors to harness entrepreneurial potential of its beneficiaries by marketing their products so that they may graduate out of poverty. BISP E-commerce is working to help the Beneficiaries improve their economic condition by promoting their handicraft skills and creating a softer image of the Country. The products prepared by BISP beneficiaries include regional textile, ceramics, wood, leather, marble mosaic and mazri products.

Minister of State and Chairperson BISP MNA Marvi Memon visits different districts of the country to create the awareness among the beneficiaries and promote their handicraft work at the international level.

E-Commerce Background

BISP is committed to give dignity, empowerment and meaning of life to its beneficiaries through financial inclusion as envisioned by the Prime Minister Nawaz Sharif. It is a challenge that will take Pakistan out of developing world and fast track its entry into the developed world.
BISP has discovered a way to financial empowerment of its beneficiaries through E-Commerce. Investing in women’s economic empowerment sets a direct path towards poverty alleviation and financial inclusiveness.
E-commerce will create greater linkages between home-based workers, local and international markets and buyers to ensure economic gains for poor women. This will minimize production costs, enhance efficiency and quality, and promote ethical practices.

Main Objectives

To enable women to earn their livelihood in a better manner.
Empower women through quality market-based services and products
Improved access to income, growth and learning opportunities
To improve women’s quality of life
Enhance participation of these women in economic activities by using Information and Communications Technology-based platforms
Develop knowledge, skills and opportunity sharing mechanisms

E-Commerce Partners

Early 2016

A Memorandum of Understanding (MoU) was signed between Benazir Income Support Programme (BISP), Aik Hunar Aik Nagar (AHAN) and TCS for promoting the handicraft skills of BISP beneficiaries and provision of better access to their products in the national and international markets. The responsibilities were formally decided and agreed by the three parties. After the signing of MoU, the identified beneficiaries were enrolled with AHAN for polishing their skills and connecting them to the markets. TCS on the other hand had displayed the selected products of BISP beneficiaries on its website www.yayvo.com so the clients can place orders online. The role of BISP was to handle the grievances in this process. 244 products of beneficiaries were available online giving international recognition to the traditional products of the country. They were all purchased by one philanthropist ‘Mr. Hunaid Lakhani’, the owner and Chancellor of IQRA University.

Collaboration with Cheezmall

Cheezmall, originating from China, is an online shopping website created by professionals of E-Commerce who have past experience of managing and running Alibaba, a global leader in the field. In order to replicate the successful model of Alibaba, Cheezmall utilizes expertise of Alibaba for training of their managers. It started its operation in Pakistan last year.
Cheezmall is highly interested in promoting these poverty ridden women so it would undertake pilot initiatives in seven districts of the country covering all the regions equally. Cheezmall would deal directly with the beneficiaries.

E-Commerce Current Activities

Independence Day surprise package from Cheezmall. Sale on Products made by BISP Beneficiaries.  Time: August 14 Noon, August 15 Noon 

2nd Exhibition in Thatta through mutual collaboration of BISP and Cheezmall on 9th Aug, 2016

BISP E-Commerce is a unique initiative of BISP to harness entrepreneurial potential of its beneficiaries by marketing their products, so that they may graduate out of poverty. The products of beneficiaries, available online, provide international recognition to the traditional handicrafts. These exhibitions under BISP E-Commerce not only help to generate income for poor women but are branding Pakistan as well. This was stated by Minister of State and Chairperson BISP MNA Marvi Memon while inaugurating exhibition of handicrafts made by BISP beneficiaries. The exhibition was held through mutual collaboration of BISP and Cheezmall in Thatta.

This is the second exhibition as the first one was held in Hunza last month. The exhibited products at Thatta included caps, shoulder bags, wall hangings, glass paintings, wallets, key chains, door bells, pouches, cushion covers, foot wear, wooden products, carpets, jewelry items, shawls, local dresses and traditional rilli. At the event, the food stalls were also setup by beneficiaries that earned them handsome amount of money.

Director Cheezmall Mr. Ghazanfer delivered the message of Cheezmall on behalf of CEO Aurangzeb Khan and Co-founders Mr. Wang Qu and Mr. Lichenglong. He said that these exhibitions were a first step towards long term cooperation between BISP and Cheezmall focusing on the betterment of the poor across Pakistan.

First Exhibition (16 July 2016) – Exhibition was held through mutual collaboration of BISP and Cheezmall at Darbar Hotel Ground, Karimabad, Hunza.

Benazir Income Support Programme (BISP) in collaboration with Cheezmall held an exhibition of handicrafts made by BISP beneficiaries for their encouragement and to open new doors for their products. During the exhibition, BISP beneficiaries showcased a large variety of products which were purchased by Cheezmall immediately and visitors and on spot payments were made to beneficiaries. Products worth approximately half million rupees were purchased by Cheezmall which would further market the products bought on their website to ensure international and national sales. The visitors took great interest in the wide range of exhibited products that included caps, shoulder bags, wall hangings, wallets, key chain, door bells, pouches, cushion covers, wooden products, carpets, jewelry items, gems, shawls, local dresses and shoes. The event was marked by the presence of minister of State/ Chairperson BISP, Deputy Speaker Gilgit Baltistan Assembly Jafarullah Khan, Senior Minister Dr. Mohammad Iqbal, Gilgit Baltistan local politicians, Director Cheezmall Ghazanfar Ali Khan, large number of beneficiaries and local public.

This exhibition was a first step towards long term cooperation between BISP and Cheezmall focusing on the betterment of the poor beneficiaries in all provinces of Pakistan.

E-Commerce Product Detail

Bisp Beneficiaries Products