BISP Introduces its brand Ambassadors – April 06, 2017

Government of Pakistan

Benazir Income Support Programme

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Press Release

April 6th, 2017

BISP INTRODUCES ITS BRAND AMBASSADORS

The delegates of “Emerging Young Women Leaders Congress” visited BISP headquarters today. The purpose of the visit was to brainstorm the ways in which young women leaders can collaborate with BISP.  These young women of substance who are already working in the social development sector will act as brand ambassador for various initiatives of BISP with the aim to supplement the service delivery and customer care of the organization.

The Emerging Young Women Leaders Congress organized by the Institute of Peace and Diplomatic Studies brings together 25 emerging women leaders from across the country including Gilgit-Baltistan, FATA, Khyber Pakhtunkhwa, Baluchistan, Sindh, Punjab, and AJ&K. It provides an opportunity for young women leaders to interact with experienced women leaders to facilitate an advanced exchange of fresh ideas, knowledge and experience of leadership building and networking for women in Pakistan.

Speaking on the occasion, the Minister of State and Chairperson BISP MNA Marvi Memon said BISP is a unique programme that would take you to the poorest of the poor. As BISP customer base is spread all across the country, the young leaders can choose any area for community service. She offered the platform of BISP Beneficiary Committee (BBCs) to the Congress Members for the projects aimed at development and empowerment of women.

Ms. Farhat Asif, President Institute of Peace and Diplomatic Studies said that working for BISP would not only win recognition for the young leaders but help them in fulfilling their moral obligation towards the society .

The members of Women Leaders Congress took keen interest in BISP and offered their services for BISP. During the course of discussion, it was decided to constitute four sub committees dealing with different areas of cooperation with BISP. The E-Commerce committee will market the handicrafts made by the BISP beneficiaries. They will interact with BISP beneficiaries and train them to refine traditional craft fulfilling the modern customer needs in global market.

Chairperson BISP told the participants that BISP is going to launch a book titled “The Story of BISP” based on the real stories of BISP beneficiaries from each district of the country. The stories will be in native language, Urdu and English. The book would soon be available online, in print and in audio. Women congress will project and disseminate the stories of poor beneficiaries so that general public can become aware of the conditions of the BISP beneficiaries and can understand the services provided by BISP.

The subcommittee on “University Buddies” will create a network of volunteers from universities that will impart essential skills like  basic farming techniques, entrepreneurial skills etc to BISP beneficiaries, thus enabling them to earn a decent livelihood. Women Empowerment Module Creator committee will come up with training modules on nutrition, hygiene, basic finance, counting, mother child health and like subjects that may add to the overall empowerment of women. These modules will be taught to BISP beneficiaries through the platform of BBCs.